Celebrate Small Business Month: How to Support Your Favorite Shops
Celebrate Small Business Month: How to Support Your Favorite Shops
May is Small Business Month!
This month is dedicated to supporting, uplifting, and shopping at small businesses. Whether you’re looking to buy something new or want to window shop and save your finds for later, there are lots of ways to give these shops a boost.

Franchising opportunities allow individuals to run their own shop under a parent company’s name—like Ace Hardware.
What Is a Small Business?
Small businesses can vary from solopreneur ventures (think one person doing it all), to much larger operations with a few hundred people helping to keep things running!
Generally, the Small Business Administration defines a small business as having 500 employees or fewer. However, even some larger names — like Ace Hardware — have franchising opportunities, where individuals can use the company’s name and branding to run their own shop.
Don’t write off these shops because they have a more recognizable name. They need support, too!
From local shops in your neighborhood to those across the country, here are a few ways you can help shine a spotlight on small businesses all month long.
Shop Local First
While it may seem easiest to turn to one of a couple big-name stores the second you’re ready to make a purchase, a great first step to supporting small businesses is to search for a local alternative first.
Shopping local has a butterfly effect on communities. Small businesses create local jobs, uplifting and empowering the places in which we live, work, and relax!
Research has even found that spending the same amount at a small business compared to a chain competitor goes nearly three times farther in returning money to the local economy!
You can make a habit of shopping local by starting with everyday purchases. For example, next time you need a birthday card, a new journal, or invitations, consider heading to a local stationery store.
Looking for a gift for a friend? Take time to wander the shops in your town and uncover hidden gems. Not only will you support members of your local community — you’ll also likely find more unique items, too!
Follow Your Favorite Spots on Social Media
Supporting shops doesn’t mean you have to spend money. Simply following them on social media and engaging with their posts goes a long way!
Whether it’s Instagram, TikTok, Facebook, or another platform, search for your favorite places and give them a follow. This is also the perfect way to stay up-to-date with their latest products or services.
Interact with their content — like, comment, save links, and share posts with family and friends! If you go to a new restaurant or dessert place you love, tag them in a post of your own to spread the word. These habits can all boost posts to others who want to support local shops, too!

Cards, calendars, notebooks, and more await at Spencers Stationery.
From savory bites to sweet treats—enjoy a memorable meal at Sea Harvest Fish Market & Restaurant and end on a sweet note with irresistible chocolates from Lula’s Chocolates.

Treat yourself to a facial, body scrub, or LED light therapy session at Remedy Spa.
Get to Know the Faces Behind the Places
Every small business has a story.
When you’re shopping in person, get curious and ask questions about the faces behind the shop, and what inspired them to start!
If you’re shopping online, check for “About Us” or “Our Story” sections on the site.
You can also go the extra mile and look for interviews with the owner to do a deep dive into what makes the business so special.
This can give you a more personal connection to stores and help foster a sense of community and connection, too!
Try New Places
Humans are often creatures of routine, and we may fall into the habit of going to the same places. However, shaking up your routine and searching for new local places to try is one of the best ways to spread the love.
Instead of going to the same coffee shop each week (or for some people, every day), try challenging yourself to try a new destination!
This is an awesome way to explore everything Carmel has to offer — and show small business support along the way.
On the restaurant front, this can be a fun way to discover new cuisines.

Carmel Valley Coffee Roasting Company is known for its delicious coffee and cozy atmosphere.

For charming, unique gifts and home accents, look no further than Home Alchemy.

Takeout kind of night? You can still shop small! Mouthwatering dine-in and takeout dishes are served daily at China Delight.
Whether once a month or once a week, challenge yourself to try a new spot in your community! You’ll never know what you might find.
Search for Small Business-Centered Events
Small businesses are often at the heart of community events.
Looking for something fun to do? Check local calendars for events like dog yoga, wine tastings, and more hosted at shops near you.
Bookstores, coffee shops, restaurants, and bars often host local musicians and writers, which is the perfect way to spend a date night or evening with friends.
They may also be the hub for makers’ markets, where local vendors all gather on the same day to set up tables with their goods!
Check flyers posted in your favorite businesses and search for event calendars on the websites and social media accounts of your favorite places to discover fun activities in exciting new spots!
Share Destinations with Family and Friends
Sharing the names of the places you love is another great way to boost your favorite shops!
If you find a new favorite bookstore, suggest a trip with friends next time you want to add something new to your library.
On the flip side, if you’re in search of a recommendation — whether it’s somewhere to find home decor or a unique piece of clothing — ask around for suggestions. You might find a new favorite place!
Stay Local and Support Your Favorite Carmel Shops Year-Round
Celebrations like Small Business Month and Small Business Saturday can have an incredible and positive impact on local shops.
In 2023, the projected estimated support for local shops on Small Business Saturday alone was $17 billion.
Every dollar counts for small businesses, and they truly notice and appreciate when people shop local.

Every book at family-owned River House Books is hand-picked by the proprietor.

Find high-quality styles at Connie Roberson.
But small businesses don’t just need your support one day of the year.
While it’s awesome to show small businesses some extra love during times like Small Business Month, one of the best ways you can give back to them is to make it something you do year-round!
Incorporating these ideas into your everyday routine — like looking into local options first, interacting on social media, and routinely trying new places — is an awesome way to empower shops both in your Carmel community and beyond.
If you’re looking for your next go-to small business, check out all the shops, restaurants, and services at the Crossroads Carmel. There is no shortage of local places and faces to support!